Buh-Bye Social Media Algorithms, Hello Books (Time to Shift - Here’s WHY)
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Oh girlfriend, I FEEL you.
You’re frustrated beyond belief with the growing social media algorithms.
You put your heart + soul in your Instagram and Facebook posts, pouring out your best content, only to have the majority of your followers completely miss out on seeing it.
Statistics tell us that less than 2% of your following now sees your content when scrolling through their feed. ARGH.
Because of this, numbers are down -- fewer likes, less engagement, and slower growth. You’re not the only one … EVERYONE is feeling the squeeze from the algorithms.
It’s an irking feeling, knowing that something that has a direct impact on your business is completely and utterly out of your control.
Believe it or not, there is a silver lining to all of the frustrating algorithm mumbo jumbo ... the algorithm situation is an opportunity to expand your business beyond the social media world.
Now is the perfect time to start thinking outside the box of places to make your mark and this is where a BOOK comes in.
Being in the pages of a book is an incredibly fulfilling journey (emotionally and spiritually) and allows you to connect with your tribe on a deeper level.
Put simply: books > social media algorithms
Putting a book out into the world can lead to amazing things like:
Being able to call yourself an author (so cool!).
Handing your book out at events.
Mailing mom a copy of your book.
Calling your BFF to tell her to open up Amazon right now so that she can see that your book is #1 in its category and then squealing loudly together while she shouts enthusiastically through the phone: You did it! You did it!
But perhaps even more exciting is the ripple effect that you get on a professional level...
Here are three cool reasons to become a bestselling author:
#1: It provides an opportunity for true connection with the reader
In today's digital age, we're all wading in the shallow end. Sometimes it feels like you're fighting for the attention of others on social media platforms where long-lasting attention is nearly non-existent, am I right?
Being in the pages of a book allows you to go deep with your message, unite with the reader in a special way, and provides you a unique opportunity for depth and connection.
#2: It gives you a lasting legacy
It's so exciting to know that you're putting something out there that will outlive you. It's a treasured possession that can be passed down from you to your kids, to their kids, etc. And that no matter what happens, no one can take away your title as a bestselling author.
#3: It gives you access to buyers instead of scrollers
There's this magical website where people already have their credit cards out and they're just waiting to buy so that they can get that item in their hands within two days. It's called Amazon, have you heard of it?? Unless you've been living under a rock, of course you have! Now it's time for you to get on the other side so that those purchases can go to you.
Stop fighting for attention from the constant social media scrollers. Instead, position yourself in front of buyers so that you can start the buyer relationship with a possible future client or customer right from the get-go.
What are you waiting for? It's time for YOU to be inside the pages of a book.